Wellness & Awareness: Organic Lifestyle Expo 2017

Japan's Largest Organic Event Is Back

By The Savvy Team
July 21, 2017

From ethical cosmetics and fashion to organic food, drinks, and seminars, Organic Lifestyle Expo has much to offer.

Following a major success last November when it was held for the first time in Japan, the Organic Lifestyle Expo is back this summer, larger and stronger, offering visitors a chance to explore the latest trends on the Japanese organic market in various ways and forms. Whether you’re looking for organic groceries to take back home, skincare products, pet goods, new fashion items for your wardrobe, or simply want to familiarize yourself with what’s available on the market, this two-day event is worth a visit (or more).

The First Organic Lifestyle Expo last December attracted nearly 20,000 visitors.

Organized by the Organic Forum Japan in cooperation with the Japanese government and the prominent organic organizations, Food Trust Project, Global Organic Network and Lohas World, OLE, to be held at the Tokyo International Forum on July 29 and 30, covers a wide range of products and necessities for daily life, including food and beverages, body care, ethical organic cosmetics, textiles, household goods and much more. Visitors can also learn about the latest international organic movements and gather information through seminars, events and display booths.

This year, divided into eleven categories and with nearly 200 exhibitors on board, this massive event is on an even greater mission to connect organic producers, distributors, and consumers with the ultimate goal of promoting organic sustainability. Here’s what to expect at each display section.


Visitors can learn about, taste, and buy the latest food products on the organic market, including fruit and vegetables, meat, fish, dairy products, processed food and beverages, and alcohol. Cooking and kitchen utensils will also be displayed and a variety of products will be on sale. Don’t miss the Organic Beer Stand, too!


This section introduces various products related to gardening and childcare, such as seeds, planters, foliage plants and equipment, additive-free baby food, baby care, tableware, toys, bedding and childcare goods, dietary products, maternity products, pet food, supplies, and services.


Apparel, fashion accessories, and related brands will be displaying organic textiles and various ethical and miscellaneous goods. You’ll find a great selection of elegant, stylish and comfortable pret-a-porter clothes and accessories here at reasonable prices.


The idea is that you wouldn’t put anything on your face and body that you wouldn’t eat. Find plenty of organic makeup and skincare products, body and hair products, hand creams, oral care products and more in this category. From yuzu (Japanese citrus)-made cosmetics from southern Japan to imported brands, this section is one of the most popular and exciting stops by at the event.


Learn about various alternative medicine options, self-care, and wellness, including organic aroma, yoga, exercise options and therapy, homeopathy, ayurveda — and plenty of organic teas.


Did you know that the concept of a truly organic lifestyle spreads as far as the table you eat on and the chairs you sit in? Find furniture, housing and cleaning products, washing supplies, energy saving devices, DIY, bedding and massage goods and much more.

Protect & Sustainable 

Learn from experts about ways we can protect the environment and revitalize rural areas using organic sustainability. The “Sustainable” category introduces ideas for urban planning and rural revitalization through projects such as green buildings, eco-offices, and roof greening. Visitors will also hear about projects related to the Tokyo Olympics and athletes’ villages.

Farmer’s Market

Drop by here for groceries rather than at your regular supermarket — you’ll find plenty of natural and organic goods at reasonable prices. Exhibitors include local farms, agencies, and organizations from across Japan bringing fresh and safe products from farms to tables.

Learn & Find 

If you’ve ever considered becoming a Bio Analyst or Vegetable and Fruit Meister, you’ll find plenty of information on training courses about natural and organic topics at the “Learn” booths at the event, while the “Find” section lets visitors search for various information on topics such as organic restaurants, stores, brands and websites concerning organic lifestyle throughout Japan.

So, if you’re into the organic lifestyle or are simply looking to gain more knowledge on the topic and improve your health regimes, visit this event. You’ll find a lot more than you expect!

The Deets

2nd Organic Lifestyle Expo
Date: Saturday, July 29 – Sunday, July 30, 2017
Time: 10 a.m. to 5 p.m.
Venue: Tokyo International Forum Exhibition Hall E
Access: Yurakucho station
Admission: ¥1,000. Free with pre-registration