5 New Japanese Makeup Product Trends for Summer 2024

Get creative this summer with five fresh Japanese makeup trends set to elevate your look.

Do you want to feel radiant and ready for summer? It’s time to refresh your Japanese makeup routine for summer 2024. Vibrant options can transform your look and help you embrace the warmth and energy of summer.

Summer is perfect for trying new makeup products. Why? Because you can use summery pops of color daily. This summer 2024, it’s all about shades of pink, purple and red for eyes and lips. Japanese makeup trends highlight bold, playful colors and innovative, long-lasting formulas designed to withstand the heat. Expect bright eyeshadows, dewy finishes and multifunctional products that make summer beauty effortless and fun!

Dive into the vibrant world of summer beauty. If you’re unsure where to start, check out our top newly-released Japanese makeup products for summer 2024 and shine all season long.

1. Lipgloss & Lipstick

This summer 2024, lip makeup trends highlight glossy, plumped lips with rosy and pink hues. Lip gloss plumpers infused with sparkling pearls deliver a glass-like shine, creating captivating yet subtle lips. Rosy and pink lipsticks offer a bright, sophisticated touch, enhancing your complexion with a lively, vibrant glow. Add the lipstick first and then apply a coat of gloss on top.

Glass Plumper by CipiCipi | ¥1,320

Noble Lasting Lipstick by EST | ¥3,850

2. Eyeshadow

Eyeshadow trends feature soft, chic shades of mauve, rosy pink, strawberry pink and lavender. Glittery and shimmery shadows in advanced textures create a dazzling, three-dimensional beauty. Layering glitter, pearl and matte textures offers clear, crisp eyes. These hues evoke summer’s essence, delivering a healthy, feminine and subtly brightened gaze.

Pale Tone Eyeshadow (02 Sherry Pink) by Cezanne| ¥748

Eye Sculpt (Mauve) by Shu Uemura | ¥7,150

3. Eyeliner

Eyeliner trends in Japan feature burgundy and rose colors, with sharp pencil and liquid liners popular. These liners allow for delicate 0.01mm lines, ideal for defining lower lashes or accentuating the inner and outer corners of the lower eyelid. The trend emphasizes precision and subtle enhancement for a refined, elegant look.

Extra Sharp Liquid Liner (RD410 Burgundy) by Visée | ¥1,320

Pencil Eyeliner by Eyeholic | ¥1,320

4. Mascara

Mascara trends feature colors like pink, burgundy, cassis and purple to enhance the power of your eyes. These shades give your eyelashes a subtle color and natural look, bringing out their charm. The trend emphasizes impressive volume and captivating long lashes, creating a striking yet sophisticated effect.

Lash Designer Build-Up Mascara Volume Long (Pink or Burgundy) by Brilliage | ¥4,070

Ultra WP Mascara Volume (102 Cassis) by Fasio | ¥1,320

5. UV Face Powder

Face powder trends in Japan emphasize protection against the summer sun. After applying sunscreen, use UV face powder with SPF50+ PA++++ for additional protection. The self-cover formula offers a close fit, smooths the skin and absorbs sebum for an even complexion. Ideal for those wanting makeup that also shields against UV rays.

Whitening & Acne UV Powder by Lekarka | ¥5,500

Protecting Face Powder (Limited Edition) by Paul and Joe Beaute | ¥5,500

And voilà! You’re now geared up to sparkle with vibrant hues, shimmering eyes, luscious glossy lips and the essential UV face powder for sun-kissed protection.

Intrigued by the newest Japanese makeup sensations for summer 2024? Drop your top picks in the comments below!