5 New Japanese Skincare Products for Fall 2024

Revitalize your fall routine with Japan's latest skincare innovations.

Fall in Japan is a season of transformation. As the vibrant summer fades into crisp, cool days, the beauty of fall foliage takes center stage. But with the change in weather comes a new set of challenges for your skin. The cooler air and lower humidity can leave it feeling dry, dull and definitely in need of extra care. That’s why your Japanese skincare routine needs a serious seasonal update for fall 2024!

Just as we switch out our wardrobes for the cooler months with fall fashion, we should also adapt our beauty regimen to protect and nourish our skin in this new climate. Here are five new Japanese skin care products we highly recommend for Japanese autumn to keep your skin healthy and radiant.

1. Suisai Beauty’s Clear Gold Cleansing Butter

Clear Gold Cleansing Butter by Suisai Beauty | ¥2,750

The Suisai Beauty Clear Gold Cleansing Butter is a must-have for smooth, glowing skin! This innovative powder transforms into a rich lather, delivering a deep cleanse while gently exfoliating. Packed with enzymes, it helps unclog pores, remove dead skin cells and fight dullness. Ideal for weekly use, this travel-friendly cleanser leaves your skin refreshed, radiant and silky-soft.

Recommended for: Those with dry, sensitive or combination skin, as it provides a gentle exfoliation with moisturizing ingredients and a non-stripping formula.

Savvy Skincare Tip

Use this product on dry skin without wetting your hands or face. Make sure to double-cleanse for a thorough cleanse. While any cleanser can be used for the second step, we particularly recommend a foam cleanser to remove any remaining residue for a fresh finish.

Release date: Sep. 21, 2024

2. Kanebo’s Fusion-ing Solution

Fusion-ing Solution by Kanebo | ¥14,300

The Kanebo Fusion-ing Solution is your autumn hydration hero! This lightweight serum locks in moisture, keeping your skin soft and dewy as the air cools and dries. Ideal for those who find exfoliation too harsh, it’s packed with skin-loving ingredients that boost radiance and nourish deeply without irritation. Perfect for prepping your skin, this hydrating serum will become your new holy-grail product for smooth, radiant skin all season long!

Recommended for: Those looking to enhance skin firmness and combat signs of aging, making it especially beneficial for dry and mature skin types.

Savvy Skincare Tip

To maximize its lifting and firming benefits, apply the serum after your usual toner or essence. Focus on the jawline, using upward strokes from the chin to the temples. This technique tightens and sculpts the facial contour while promoting a smoother, more supple complexion.

Release date: Sep. 6, 2024

3. Kikumasamune’s Rice and Fermentation All-In-One Gel

Rice and Fermentation All-In-One Gel by Kikumasamune | ¥1,980

The Kikumasamune Rice and Fermentation All-In-One Gel is the ultimate skin-soothing treat! Infused with sake and ceramides, this creamy, rich moisturizer locks in hydration, giving your skin a plump, dewy glow. Perfect for autumn’s cooler, drier air, it melts into the skin, leaving it soft, smooth and deeply nourished. Say goodbye to dry patches and hello to lasting moisture!

Recommended for: Individuals with dry or dull skin, as its moisturizing properties help reduce flakiness and improve overall skin tone.

Savvy Skincare Tip

To maximize its benefits, apply it immediately after cleansing. You can either pat it on the skin with your hands or use a cotton pad for gentle exfoliation. This method enhances absorption and helps achieve a smoother, more radiant complexion​.

Release date: Sep. 2, 2024

4. Okuaizu Kanayama’s Carbonated Spring Mask

Carbonated Spring Mask by Okuaizu Kanayama | ¥550

The Okuaizu Kaneyama Carbonated Spring Mask is a bubbly burst of hydration for your skin! Infused with revitalizing carbonated water, this nourishing mask deeply moisturizes while boosting circulation for a radiant, refreshed complexion. Perfect for a weekly pamper, it’s great for fighting dryness as the seasons change. Whether used as a quick pick-me-up or an indulgent part of your nighttime routine, this mask leaves your skin glowing, plump and silky-smooth.

Recommended for: All skin types, especially dry and sensitive skin, as it soothes and hydrates without irritating the skin barrier. Regular use can help keep your skin looking refreshed and supple.

Savvy Skincare Tip

After cleansing, apply the mask and leave it on for 10-15 minutes to allow the nourishing ingredients to penetrate the skin deeply. Gently pat any remaining essence into your skin afterward to enhance absorption and maximize the benefits.

Release date: Sep. 1, 2024

5. Attenir’s Midnight Moisturizer

Midnight Moisturizers by Attenir | ¥3,575

The Attenir Midnight Moisturizer is your skin’s bedtime best friend! This rich, luxurious moisturizer works overnight to deeply hydrate and firm your skin while you sleep. Packed with anti-aging ingredients, it helps you wake up to soft, plump and radiant skin that stays moisturized all day. Many rave that they use it every night, and by morning, their skin feels so smooth and hydrated that now they can’t live without it! Add this to your evening routine for glowing, youthful skin!

Recommended for: Various skin types, including regular, combination and dry skin. Its rich texture is especially beneficial for dry skin, while its light absorption makes it comfortable for combination skin.

Savvy Skincare Tip

Apply this as the final step of your nighttime routine after cleansing and toning. For optimal results, use two pearl-sized amounts on your face and neck, gently massaging them in before bed. This method ensures deep hydration and allows the product to work effectively overnight, leaving your skin refreshed by morning.​

Release date: Sep. 18, 2024

Of course, you should adjust your routine as needed based on your skin type, and never forget to apply sunscreen!

What are some new Japanese skincare products that you’ve been loving this fall? Let us know in the comments down below.