Trending In Tokyo: It’s Strawberry Season!

Celebrate strawberry season in Tokyo with our berry special selection of afternoon tea, accessories and beauty products

I spy with my little eye something sweet and juicy trending in Tokyo. That’s right, it’s finally strawberry season! If you’re not already a fan of this plump red fruit, the strawberry mania in Japan will definitely turn you into one. 
The top quality of strawberries in Japan makes them a bit of a “luxury fruit.” Jan. 15th was #nationalstrawberryday but that certainly doesn’t mean the trend is over and done with!

Here, we’ve picked (much like how we like to pick our strawberries) the best strawberry-themed accessories, beauty products, and afternoon tea and cafe spots found in Tokyo. 

Warning: sweetness overload, you’ll want it all! 

Strawberry Afternoon Tea and Cafe Spots

1. La Petite Mercerie

Sweet Berry Shortcake is the recommended seasonal menu item. If you want to treat yourself (because you simply deserve it), why not try that Strawberry & Rare Cheese Verrine? Not overbearingly sweet, it’s even perfect for those who don’t have a sweet tooth!

Sweet Berry Shortcake, 12cm ¥2,800  15cm ¥3,500

The Deets: 
Address: 3 Chome-38-1 Shinjuku Shinjuku City Tokyo
Opening Hours: Monday- Friday 11:00am-9:30pm Saturday-Sunday 10:30am-9:30pm 
Website:https://pscoop.jp/lpm/

2. Laduree

Nothing could be more traditional Japanese then adzuki (sweet red bean) paste. Laduree has taken its strawberry sweets to the next level by adding these enticing beans to their seasonal macaroons and pastries. If you’re having a hard time choosing, why not try out their strawberry afternoon tea? We recommend going there on an empty stomach as there’s so much to choose from and you’ll regret it if you aren’t able to finish it all!

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いちごの美味しい季節に。 いちごのフォルムが愛らしい”フレーズ・ラデュレ”をはじめ、いちごのエクレアや、フォアグラ・フレーズのテリーヌなど、この季節にしか味わえないアイテムを盛り込んだ、 ”いちご尽くし”アフタヌーンティー に心躍らせて。 いちご好きにはたまらないアフタヌーンティーのご予約はオンラインにて。 #laduree #ladureejapon #ラデュレ　#AfternoonTea #アフタヌーンティー #fraise #いちご

A post shared by ラデュレ・ジャポン Ladurée Japon (@ladureejapon) on Jan 21, 2020 at 4:00am PST

The Deets: 
Address:〒104-8212 Tokyo, Chuo City, Ginza, 4 Chome−6−16 三越銀座店 2F
Opening Hours: Monday- Sunday 10:30a.m.-8:00p.m. 
Website: https://www.laduree.jp/

3. The Westin Tokyo

Take a look at these delightful strawberry cakes and sweets and tell me you’re not drooling. Elegantly displayed, these bursting-with-berries treats are pleasing to both the eyes and taste buds.

The Deets:
The Terrace- A Strawberry Affair 
Jan 6 (Mon) – Apr 30, 2020 (Thu)
Address: 1F The Westin Tokyo, 1-4-1 Mita, Meguro-ku, Tokyo 153-8580
Opening hours: (weekdays only) 3:00p.m.- 5:00p.m.  
Price:  ¥4,200 (per adult)  ¥2,100 (per child 4-12 years old)
Website: https://www.theterracetokyo.com/en/home

Strawberry Accessories

1. Afternoon Tea Living

Kickstart your strawberry obsession by purchasing some seriously #kawaii accessories. Afternoon Tea Living currently has a Strawberry Collection that includes kitchenware,  tableware, and pouches. Add a few of these to your home to make your friends and family green (like an unripe strawberry) with envy!

Strawberry Mini Bottle, ¥1,650

Strawberry Pouch, ¥2,200

The Deets: 
Address: 1 Chome-12-1 Dogenzaka, Shibuya City, Tokyo 150-0043 (Shibuya), 160-8001 Shinjuku Odakyu 8F, 1-1-3 Nishi-shinjuku, Shinjuku-ku, Tokyo (Shinjuku) 
Opening Hours: Monday- Friday 11a.m.-9:30p.m. Saturday-Sunday 10:30a.m.-9:30p.m. 
Website: https://shop.afternoon-tea.net/shop/

2. Can Do

Why not decorate your desk at home or the office with some strawberry stationery? At Can Do, one of Japan’s best ¥100 shops, it won’t cost you a fortune! The shop has a variety of unbearably adorable strawberry stationery all for ¥100.

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いろ〜んなイチゴ、集めました♪ #ＰＳ） #レディースソックス　総柄 #レディースソックス　刺繍 #キッズソックス　総柄 #ウォッシュタオル　刺繍 #ペンケース　ピンクストロベリー #メイクブラシ　Ｓ #メイクブラシ　Ｍ #ネイルファイル #クッションパフ #ヘアゴム２Ｐ #ダイカットジップバッグ　４枚 #フレークシール　３０Ｐ #リングノート　Ａ６　８０枚 #５ポケットクリアホルダー　Ａ４ #ダイカットメモ　５０枚 #ＰＶＣケース　Ｂ６ #ダイカットクールジェル #キャンドゥ #cando #100均 #100円ショップ #雑貨 #mycando #いちご #苺 #イチゴ #ストロベリー #strawberry

A post shared by cando/キャンドゥ (@cando_official) on Dec 23, 2019 at 11:46pm PST

The Deets: 
Address: 36-6 World Udagawa Bld B1F, Udagawacho, Shibuya-ku, Tokyo (Shibuya), 1-30-1 Seibu Shinjuku Pepe8F, Kabukicho, Shinjuku-ku, Tokyo (Shinjuku)  
Opening hours: Monday-Sunday 10a.m.- 10p.m. (Shibuya) Monday-Sunday 11a.m.- 10p.m. (Shinjuku) 
Website: https://www.cando-web.co.jp/

3.Cocoonist

Who else is totally over winter and ready for spring? Get into the mood with some strawberry patterned room wear from Cocoonist. Got a trip planned? Travel in style with the strawberry travel line. It’s guaranteed to make you feel cheerful as you wait for the chilly weather to pass.

Strawberry Satin Pajama Set, ¥6,380

Strawberry iPhone X/Xs/8/7/6/6s case,  ¥3,080

Strawberry Travel Pouch, ¥3,520

The Deets: 
Address: 2 Chome-7-1 Yūrakuchō, Chiyoda City, Tokyo 100-0006
Opening Hours: Monday- Saturday 11a.m.-9p.m. Sunday 10:30a.m.-8:30p.m. 
Website: https://www.cocoonist.net/store/

Strawberry Beauty Products

1.Afternoon Tea Living

Now that you’ve completed your sweet look, it’s time to smell sweet, too. The cute packaging of these hand cream and nail oil sets from Afternoon Tea Living makes them a fabulous gift!

Strawberry hand cream set, ¥1,100

Strawberry scented nail/cuticle oil, ¥1,320

2. The Body Shop

It’s hard not to think of The Body Shop when we talk about beauty and body care products. The rich aroma of this strawberry line is bound to leave people in a euphoric state when they get a whiff of you walking by!

Lucky Pouch Strawberry 2020, ¥2500

The Deets: 
Address: Various locations in Tokyo 
Website: https://www.the-body-shop.co.jp/shop/