The Must-Visit Secondhand Luxury Event in Tokyo

Join the spectacular one-day-only event featuring a stunning collection of pre-owned designer treasures.

BrandCo Paris, a leader in the secondhand luxury market, is set to host an exclusive one-day-only event in Tokyo on Saturday, November 23, 2024. This exciting occasion marks the brand’s highly anticipated debut in Japan. For fashion lovers, this is the chance to browse and purchase from a curated selection of pre-loved luxury accessories. No invitations are needed—everyone is welcome to indulge in this unique shopping experience.

Why is pre-loved the new luxury?

© Photo by BrandCo Paris

Japan’s fascination with secondhand luxury goods is no secret. From Shibuya’s trendsetters to Ginza’s most discerning clientele, savvy shoppers are turning to secondhand shopping for pre-loved designer pieces for their value and allure.

Affordability

Luxury fashion has long been a symbol of exclusivity, craftsmanship and status, but it often comes with a hefty price tag. A brand-new designer handbag from prestigious brands like Chanel or Louis Vuitton can easily cost upwards of ¥300,000, with some high-end items reaching into the millions.

This is where the second-hand luxury market steps in as a game-changer. Especially in a world where trends come and go, the second-hand luxury market offers an affordable way to indulge in timeless elegance without breaking the bank. And rest assured, luxury items are built to last, so pre-owned doesn’t mean compromised.

Environmentally Friendly 

Purchasing secondhand not only gives luxury lovers access to items that might otherwise be out of reach but also supports a growing movement toward sustainability. You may not know, but when you invest in pre-owned luxury, you’re actively participating in the circular fashion economy. This model emphasizes reuse, recycling and extending the lifespan of garments and accessories. As a result, the movement has gained tremendous momentum in recent years, particularly as consumers become more aware of the environmental consequences of fast fashion and overproduction.

This is very important as the fashion industry is one of the largest contributors to global waste and pollution. Consequently, millions of tons of textiles end up in landfills each year. By purchasing second-hand, luxury lovers can help reduce the environmental impact of fashion by giving these high-quality items a second life.

By choosing to shop at events like BrandCo Paris’s one-day showcase, you’re not just indulging in exquisite fashion; you’re making a positive impact on the planet. Sustainable luxury is no longer just a trend! It’s a responsible and stylish way to enjoy high-end fashion while minimizing your environmental footprint.

Unique Finds

One of the most exciting aspects of shopping for second-hand luxury is the opportunity to uncover unique pieces that are no longer available in regular stores. Whether it’s a limited-edition Dior handbag, a discontinued Hermès scarf or a vintage Chanel clutch, secondhand shopping offers the thrill of finding rare gems that can’t be found on current shelves.

Luxury brands frequently release exclusive collections, and once they sell out, it becomes nearly impossible to purchase new ones.

Investment

Beyond their timeless appeal, some luxury items can actually appreciate in value over time. This makes them more than just stylish purchases—they’re smart investments. Pieces from brands like Hermès, Chanel and Louis Vuitton are known for their exceptional craftsmanship and limited availability, which means that certain models, especially rare or vintage ones, can become even more valuable as the years go by.

Enter BrandCo Paris: A Global Treasure Hunter’s Dream

© Photo by BrandCo Paris

BrandCo Paris isn’t just another secondhand luxury retailer. For over 15 years, this global treasure hunter has specialized in sourcing and reselling authenticated, high-end accessories from top luxury brands like Dior, Yves Saint Laurent and Chanel.

The brand has built a stellar reputation by prioritizing sustainability and authenticity in every piece it offers. Each item goes through a rigorous five-step authentication process. They’re conducted by both in-house and independent luxury experts, ensuring that you’re investing in genuine luxury.

The Must-Visit Event: Buy & Sell

© Photo by BrandCo Paris

So, what makes the upcoming “BrandCo Rendez-vous” on November 23 so compelling? First and foremost, it’s a limited, one-day-only event. From 11 a.m. to 7 p.m., you’ll therefore have the rare chance to browse a carefully curated selection of around 150 pre-loved luxury pieces. Pieces include bags and accessories, all meticulously chosen from BrandCo Paris’s renowned Parisian collection.

Sell Your Designer

Are you looking to downsize your own luxury collection? This event will also offer visitors the option to sell, making it a fun two-way exchange for fashion lovers.

Visitors can also take part in a special treasure hunt. This involves trying to find hidden items priced at only ¥1,000! These items will be concealed throughout the event day among the displayed selection!

Event Deets

• Date: Sat, Nov. 23, 2024
• Time: 11 a.m.-7 p.m. 
• Location: MIL 2ND 2F, 4-25-29 Jingumae, Shibuya City, Tokyo (〒150-0001 東京都渋谷区神宮前4-25-29 MIL 2ND 2F)
• Entry fee: Free!

© Photo by BrandCo Paris

Picture yourself strolling through MIL 2ND as you discover everything from the elusive Dior saddlebag to a Louis Vuitton Keepall you’ve been dreaming of—all pre-loved, all authenticated. Just walk in and immerse yourself in the world of high-end, sustainable fashion.

This is one event that Tokyo’s luxury lovers cannot afford to miss!