Mo-House: Fashion for Breastfeeding Moms

If you’re a breastfeeding mother in Tokyo, it’s likely you’ve experienced the awkward train nursing session, or the scavenger hunt for privacy when a nursing room wasn’t in sight. You may have even flashed a few strangers while struggling to put on a nursing cover. The struggle is very real for breastfeeding mothers, but that shouldn’t mean house confinement until the child weans. Breastfeeding on the go shouldn’t be inconvenient, and these are the exact sentiments of designer and developer of maternity and nursing clothing brand Mo-House, Yuka Mitsuhata.

Mo-House is a clothing brand that promotes comfort, ease and self-assurance while breastfeeding in public, even sans a nursing cover. Mitsuhata produced a line for breastfeeding mothers, fostering a stress-free lifestyle and created clothing with instant access to the breast while maintaining minimum exposure. Mitsuhata’s vision for Mo-House is to empower women and encourage the strong bond between a mother and her breastfeeding child. The innovation does not stop at the functionality and designs of the clothing.  Over 45 mothers are employed with Mo House, and over half of them bring their child to work with them.

Mo-House has three storefronts, two in Ibaraki prefecture and one in Shibuya. While visiting the Shibuya boutique, you may be assisted by a store employee with her child in a sling or strapped into a carrier. The store is equipped with a crib, beds and nursing pillows for employees and patrons to use as needed.  The walls are decorated with breastfeeding awareness posters, and several free nursing brochures are available at the entrance.

The clothing is made in Japan with high quality textiles. From bras and undershirts to blouses and dresses, Mo-House offers a large variety for both pregnant and postpartum mothers. Office appropriate pieces are available for working mothers, along with fun summer dresses, t-shirts and shirtdresses for moms on the go.

Each nursing garment is brilliantly designed with openings or slits for quick access to the breast, without exposing skin.

So next time you are wrestling a hooter hider and a screaming baby, all while finding an empty table at Starbucks, remember Mo-House. Not only can you nurse your baby while shopping, you can pick up some invaluable pieces that will make your life just a little easier. To shop online (Japanese only), click here.

The Deets

Address: 2-10-16 Shibuya, Shibuya-ku, Tokyo

Tel: 03-3400-8088

Open: Daily, 10 a.m.–7 p.m.

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