4 Beauty Box Subscriptions In Japan—That Are Simply The Best

Your Monthly Beauty Fix On A Budget

By Nitika Bhatia
November 25, 2020
Health & Beauty

Whether you’re shopping for yourself or a friend, a beauty box is the best way to try out the latest trends and find your new favorites.

When the concept of subscription beauty box was first introduced to the world a few years ago—but no so long in Japan—, many of us thought that this was another one of those fads that would vanish sooner or later.

However, in a sea of countless brands and choices from the cosmetics industry, beauty boxes have come to serve as a boon that helps you get a curated box of products as per your preferences delivered right at your doorstep, while you can save your decision-making energy for other things. 

And with the holiday season just around the corner, when everyone’s busy looking for just the perfect gift for themselves or their loved ones, what could be a better pick than a beauty box subscription that comes filled with the best of what the beauty industry offers while giving you a major bang for your bucks. 

Read on to know about four of the best beauty boxes in Japan that are worth subscribing to for the beauty hoarder in you!

Bloombox by Cosme

The first one on our list is “BloomBox”, a carefully curated box offered by Japan’s biggest cosmetics review website and beauty stores chain: Cosme. Bloombox offers a monthly subscription that contains four to five sample size products (and surprise full-size ones!) from Japanese as well as international brands like Botanist, Ihada, or Wrinkle Shot. These products are selected for you based on the beauty profile and preferences you fill in while you register your account.

Around the 20 of each month, the theme of the next beauty box is disclosed on the Bloombox website, in order to give you a subtle hint of what to expect in your next customized box. And more often than not, you end up receiving at least one or two full-size products in your box that add value to your money.

What we liked about this beauty box is that you can submit your feedback if you are not satisfied with the products you received. If you do, their beauty advisor can take note of that and adapt the selection for your next beauty box. 

Price: Monthly box – ¥1,650 

My Little Box

One of the cutest beauty boxes available out there is definitely My Little Box”!  This Parisian style box delivers a selection of more than five items including two to three cosmetics and other cutesy lifestyle or fashion accessories to fulfill your Emily In Paris dreams every month.

They collaborate with different brands to prepare a seasonal or trendy theme and make you feel like it was specially designed for you. While the products are not personally curated for each customer, they do disclose the theme and box contents every month to give you an idea about what’s in store for you.

What makes My Little Box special is the hand-designed drool-worthy containing box that features stunning illustrations by Japanese illustrator Kanako Kuno. And, if you are looking for an exciting Christmas box for yourself or a loved one, check out their Christmas Countdown set that will deliver a total of 32 cosmetics from ten brands for just 8,500 yen

Price: Monthly box – ¥3,350 

Raxy Rakuten


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A post shared by RAXY Beauty Box (@raxybeautybox_jp)

Next on our list is the Raxy Beauty Box by Rakuten Japan that sends you a package of four-five makeup or skincare products from popular Japanese brands, specially curated for you based on your beauty profile.

You can expect an assorted box of four to seven products that may include two to five full-size products delivered around the 20th of every month. Each month features a theme consistent with the current season, so you won’t have to worry about separately buying products to meet your own skincare needs.

The waitlist for their coveted beauty boxes—such as November’s SK-II collaboration—fills up fast: don’t waste time on thinking too much and sign up for their subscription, so you can secure your box ahead of other diehard beauty fans. They also have an online community in which you can join, connect with other beauty lovers, and learn the latest tips and tricks on makeup and skincare. 

Price: Monthly box – ¥2,480 

Lookfantastic Japan

One of the most popular beauty boxes worldwide, which also ships to Japan, is the Beauty Box by Lookfantastic. Their boxes are known for offering cult-favorite beauty products with great savings.

You’ll receive 6 carefully selected products of full size and trial size from high-end brands that might have not been released in Japan. This is a unique chance to be introduced to some much-loved classics that you would have been missing out on.  Think brands like Bubbl T, Star Skin, Emma Harding, or Caudalie—all packaged in a luxury box that you will hate to throw away.

The Lookfantastic beauty box is worth a try if you love discovering international brands and want to become the envy of your beauty-obsessed friends. They often launch limited-edition boxes like the Singles Day box or special brand collaboration such as the Shiseido x Lookfantastic Box that allows you to try amazing full-size products at unbelievable prices.

Price: Monthly box – ¥3,170 

PS: These beauty box websites are not available in English, but can easily be accessed by using a translation tool on your browser.

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