5 Trending Japanese Makeup Looks for Winter 2024

Let It Snow, Let It (Your Skin) Glow

By Tabitha Wilders |
January 5, 2024 |
Health & Beauty, In Season

From latte-inspired color palettes to perfect lipsticks that complement your skin tone, we have gathered five of the prettiest and most exciting Tokyo makeup trends to try for winter 2024.

The arrival of winter often sneaks in subtly and gradually, catching us by surprise. If you’re still savoring the fall beauty trends, there’s no need to rush. Tokyo’s beauty trends for winter 2024 seamlessly continue the most popular looks from fall, adding a touch of festivity into the mix! Discover five of the biggest and best beauty trends set to dominate winter 2024. Also, explore our recommended Japanese makeup products for the season and follow our Savvy Tokyo Beauty Tips. Prepare yourself for makeup moments that will carry you through until spring!

1. Elegant Plum

Elevate your new year’s makeup with the season’s trend: plum hues. Move beyond traditional red and infuse sophistication into your look with plum eyeshadows, lipsticks, glosses and blushes. Embrace the rich and luxurious vibe.

Nuance Eyeshadow Palette (Migratory Bird) by Osaji | ¥4,400

Rouge Gradual Lipstick (05 Attractive Deep Purple) by Elégance | ¥4,180

Savvy Tokyo Beauty Tip:

Start by maintaining a clear base that allows your skin to shine through. When incorporating plum tones into your cheek makeup, opt for a subtle application, avoiding excessive blush. We also recommend harmonizing your eye and lip makeup with plum hues. Consider a lipstick, like the one from Elégance, to deliver a vibrant yet refined color to your lips, leaving them with a fresh and glossy finish.

2. Starry Night

Embrace winter vibes with the trending cool and dusty blue tones in eyeshadow palettes this season. Channel the serene beauty of an early morning cloudy sky with supple luster and clear sparkle for an on-point winter makeup look.

Petal Float Eyeshadow (32 Crevice of City) by to/one | ¥2,420

Liquid Luster Eyes (101 GenYou) by Suqqu | ¥4,070

Savvy Tokyo Beauty Tip:

Apply a subtle blue shadow to the middle of the upper eyelid and inner corner, avoiding the entire eyelid. For a bold look, add a gray shadow under the upper eyelid, blending for a vibrant shine. Create a small cat eye flick using dark brown or gray eyeliner on both lash lines. Coat upper and lower lashes with mascara. Finish by applying a pink blush to the cheekbones and a matching pink lip gloss. For a different look, use a small amount of silver liquid shadow on the upper lid and outer eye corner.

3. Nude Latte

Indulge in the refreshing allure of latte makeup—sculpt your complexion, accentuate eyes with warm caramel and beige blushes, and add coffee-colored shimmers for a vibrant glow. Keep the rest neutral for a mouth-watering, transparent look.

Coloring Soft Cheeks (01 Beige Red) by Lunasol | ¥2,750 (case sold separately ¥1,100)

Lip Glow Serum Balm (09 Chiffon Dress) by Jill Stuart Beauty | ¥3,080

Savvy Tokyo Beauty Tip:

Apply warm-toned eyeshadow to both upper and lower eyelids using your finger. Curl lashes and use brown mascara. Add a matching blush to the bottom of your cheeks, focusing on the high cheekbone area, and touch the center of your nose. Complete the look with a nude lipstick or lip gloss. For a trendy finish, apply a thin layer of lipstick or lip gloss with your finger and darken the center of your lips for a gradient effect.

4. Soft & Youthful

Let your eyebrows take center stage with the soft and youthful makeup trend. Opt for light colors on the brows and keep eye makeup subtle. Brighten your face effortlessly by lightening eyebrow tones and enhancing skin transparency.

Mousse Brow Mascara (13 Grayish Lavender) by Jill Stuart Beauty | ¥2,420

Nuance Brow Palette (07 Lavender Shade) by Jill Stuart Beauty | ¥3,520

Savvy Tokyo Beauty Tip:

Apply lavender brow color 1.5 centimeters from the brow beginning and follow with a lavender-gray brow mascara. Use light sparkly silver shadow on the upper and lower eyelids. Opt for light pink on the cheeks and a darker shade for the lips for a soft, youthful look. Use products sparingly for a subtle effect.

5. “It” Lips

Discover the perfect winter lip color with “It” lips. Assess your undertone—whether warm, yellow tones or cool, blue tones—and choose shades that make you shine based on your personal color palette.

Lip Edition Tint Rouge (R02 Fig Beige) by Ettusais | ¥1,650

Sheer Matte Lipstick (05 Fig) by Opera | ¥1,980

Savvy Tokyo Beauty Tip:

For a yellow base and warm tone, opt for a mellow pink or dusty rose lip color that complements your complexion. Consider a deep beige fig shade, like the one by Ettusai, with a slightly glossy matte finish for a perfect everyday look. For a blue base and cool tone, embrace faint blue pinks that enhance your cool skin tone transparency. Elevate your winter look with a classic royal red lipstick and consider experimenting with a fig-colored option, such as the one by Opera. This deep red sheer matte lipstick with pink tones exudes both sexiness and sweetness.