Hugo Boss’ New Omotesando Men’s Store

Tokyo's suave and stylish men now have a new shopping destination, right in the center of the action on Omotesando. At the end of November, the latest Tokyo outpost of German fashion brand Hugo Boss opened up in a very modern, eye-catching building designed by Japanese architect Norihiko Dan. The store is flanked by Tod's, Emporio Armani and Coach.

While Hugo Boss does have a women’s line (check out the Roppongi Hills store for some well-selected pieces), the new Omotesando location is strictly for the guys. The brand is known for its suits, which are slim, tailored and made from some luxurious fabrics.

From modern, fashion-forward colors and patterns in high-tech materials to classic black, gray and navy in wool or cashmere blends, there is literally a suit for every man. And if you’re looking for a truly personalized experience and the very best customer service, you can have your new threads fitted in the private VIP room.

The basement floor of the store is dedicated to the Hugo line, which targets a younger customer with trendy styles such as motorcycle or varsity-inspired jackets and slim-fitting trousers.

The Deets

Address: 5-1-3 Jingumae, Shibuya-ku, Tokyo

Tel: 03-6418-9365

Open: Sun-Thu 11 a.m.-8 p.m.; Fri-Sat 11 a.m.-9 p.m.