Fashion’s Night Out Tokyo 2013
It's that time of year again, when fashion takes over Aoyama, Omotesando and Harajuku even more than on a usual day. This Saturday, head out to our fabulous city's style hub and shop till you drop—or at least until 11 p.m. when the stores finally start to close. And while you're at it, grab a glass of champers, boogie to live music and DJs, and munch on yummy snacks and canapés—it's the best shopping day of the year!
Fashion’s Night Out was started by U.S. Vogue’s editrix Anna Wintour in New York in 2009, as a way to make shopping fun again and boost revenues of fashion brands amidst the economic crisis. Since then it’s grown to become a global phenomenon, and in 2011 the Tokyo event was attended by 17 global Vogue editors—including Ms. Wintour herself—along with designers such as Michael Kors, Christopher Bailey, Roberto Cavalli, Thom Browne and many others.
This year Vogue announced that it would suspend FNO in New York, but the fun rages on in other cities around the world. The Tokyo event will be decidedly more low-key than that of two years ago, but shoppers can still expect most stores to offer some sort of perk, whether it be free drinks and nibbles, limited-edition products or a live performance by a musician or DJ. So get out there, drop some yen, and have a fab time!
When: Sat, Sept. 7, 5-11 p.m.
Where: Stores all around Aoyama, Omotesando and Harajuku, with the opening and closing ceremonies taking place at Omotesando Hills
Photos by Hiroaki Horiguchi.