Fred Segal Comes to Daikanyama
Fred Segal, an LA based luxe boutique, has officially opened its doors in Tokyo. The 900-square-meter shopping center is located along Log Road in Daikanyama, a converted railway site modeled after New York's High Line. With Fred Segal's vast Japanese following and appreciation for Southern California culture, CEO Paul Blum felt Tokyo was the ideal market to host its first international location.
Setting the store apart from the Santa Monica flagship, the unique shopping compound comprises of three large buildings with immaculate wooden slates along the entire exteriors. New York based design firm Aesthetic Movement was responsible for the interior design of all three buildings. Treating each room as its own distinct project, the stores individually encompass innovative visual merchandising and interesting floor plans. The storefronts consist of The Mart at Fred Segal, Fred Segal Woman, and Fred Segal Men.
Bringing in a food component to the shopping experience, The Mart is the first stop along the pedestrian walking path, and is an eatery inspired by West Coast culinary arts and American favorites. Camden’s Blue Star Donuts from Portland, Oregon and Fred Segal’s namesake gourmet coffee are among the treats available at the The Mart, as well as a seasonally selected bites and drinks sold from a red vintage food truck.
Fred Segal Woman is the next stop along the compound and offers a wide selection of price points and designers, such as Isabel Marant Etoile, Maison Kitsune, 3.1 Phillip Lim, New Balance and even some vintage Chanel pieces. Accessories and shoes are scattered throughout the boutique, and there is also a central display of beauty products and Fred Segal branded totes and phone cases.
Fred Segal Man is the last building along the tree-lined footpath, and offers a wide mix of men’s apparel, carrying designers such as Haider Ackermann, BLK Denim, Valentino and Adidas.
Each store will continue to evolve by rotating designers and bringing in international, emerging brands, many of which aren’t available even at Fred Segal in Los Angeles. The boutiques will be used as a platform for trendsetting merchandise catered for the fashion-forward Japanese clientele.
Later this spring, famous San Francisco artisanal bakery Tartine Bakery and Café will open along side Spring Valley Brewery Tokyo, a new craft brewery from Japanese beer brand Kirin, further enriching the overall Fred Segal shopping experience.
Address: 13-1 Daikanyama-cho, Shibuya-ku, Tokyo
Tel: 03-3464-3962 (Fred Segal Woman)
Open: Daily, 11 a.m.–8 p.m. (The Mart from 9 a.m.)