Jill Stuart Brings a Beauty Party to New Harajuku Store

Later this week, Jill Stuart Beauty will open a new store in the Tokyu Plaza Omotesando Harajuku shopping center, but it won't be just another typical cosmetics store. Called Jill Stuart Beauty & Party, the store aims to create a happy feeling that will make every day feel just as fun as the best of parties.

In addition to selling the Jill Stuart range of beauty products, which are known for their sparkly, elaborate packaging, the store will stock a variety of daily items, such as coffee cups (¥3,000 each), handkerchiefs (¥1,000 each) and hand towels (from ¥700 each). But it’s not just the product offering that makes this store different; it’s also the fun atmosphere.

The store will feature a “gift tower” that will have a variety of gift sets for all kinds of girls and occasions, each packaged in a specially designed Jill Stuart gift box that will only be available at the Harajuku store. The gift sets will change each season along with the theme of the store, which will focus on a different type of party each time. In honor of the 10th anniversary of Jill Stuart Beauty, the theme for this first autumn season will be “birthday party.” A pop-up space within the store will feature curated party decor based on the theme, as well as some items personally selected by Jill Stuart herself.

Jill Stuart Beauty & Party opens Friday, September 18, 2015 on the third floor of Tokyu Plaza Omotesando Harajuku.

The Deets

Address: 3F Tokyu Plaza Omotesando Harajuku, 4-30-3 Jingumae, Shibuya-ku, Tokyo

Tel: 03-3470-2727

Open: Daily, 11 a.m.–9 p.m.