©Photo by iStock: Akarawut Lohacharoenvanich

Savvy Tokyo’s Sakura Reel Contest 2024

How You Hanami

By The Savvy Team
March 22, 2024

Submit your best sakura shots to our reel contest for 2024 for a chance to be featured on Savvy Tokyo, our official Instagram and win a fabulous prize!

Before you know it, sakura (cherry blossom) season will hit Japan in full bloom. The parks will fill with people celebrating the start of spring and the hanami (flower viewing) festivities will saturate your social media feeds. However, the cherry blossom season is also brief. To capture the moment and celebrate all creativity, Savvy Tokyo is proud to announce its annual Sakura Contest for 2024! This time, we’re looking for Instagram Reel Collaborations!

How You Hanami

This year’s theme is “How You Hanami”. Hanami, meaning “flower viewing,” is a traditional Japanese custom dating back to the Nara Period (710-794). Today, it remains a cherished tradition, with millions gathering each spring to enjoy cherry blossoms. Hanami festivals are held all over Japan, and families, friends and coworkers gather for picnics and parties beneath the blooming cherry trees.

Your contest reels should depict your interpretation of Japanese hanami! Whether that be picnics with friends and family, a romantic date, making sakura-themed sweets or visiting hanami festivals. We want to know how you hanami!

Feel free to use a trending template to format your reels. They don’t necessarily need to be aesthetic picnic shots either, talking to the camera about your hanami plans or showing off how you plan for it is fine too!

Reels can be submitted from any prefecture in Japan but must follow our submission rules below.

How To Submit Your Reels

  1. Follow our @SavvyTokyo Instagram page
  2. Post your reel to your Instagram account with @savvytokyo as a collaborator (not as a tag!)
  3. Wait to be selected

You can submit as many reels as you wish but only the reels approved by our team will be selected as collaborations.

What’s in it for you?

Savvy Tokyo's Sakura Reel Contest 2024 Prize© Photo by iStock: Phattana (Edited)

Exposure, recognition and fun! You’ll get 15 minutes of fame (actually, eternal, since it will stay on Savvy forever!) and a fabulous prize if your reel is chosen as one of the top three. Three featured reels (from three different users) will win JTB travel vouchers worth ¥10,000 each! One prize will be awarded to the collaborated reel with the most likes (at the time of contest closure) and two other prizes will be given to users who we think best reflected the hanami theme.

Our team of editors, photographers and designers will also select the top 10 reels from the entries and publish them in an article on the site with the winners’ names (or usernames). Our two favorite reels from the 10 best entries will receive the JTB travel voucher prizes. The top-liked reel will also be guaranteed a spot on the list as well as a prize.

Contest Period

The contest is open from March 22 to May 10, 2024. The winning reels will be published on Savvy Tokyo’s official website by the end of May.

The Rules

  • All videos should be taken in Japan during this cherry blossom season in 2024
  • You can submit as many reels as you wish as long as they fit the contest theme
  • If you’re taking videos/photos of someone else, make sure that you have obtained their permission before submitting your reel
  • All video/photos must be original and you must hold the copyright of the video/photo(s)
  • You can use sounds from Instagram as long as it’s PG13 (no profanity in the lyrics will be tolerated)
  • Savvy reserves the right to pick which reels will be featured on the account
  • You must add @savvytokyo as a reel “Collaborator” to be considered a contestant
  • Participating users must be over 18 years of age

Terms & Conditions

  • The winning reels will be selected by Savvy Tokyo based on originality, creativity and quality.
  • It will be at Savvy Tokyo’s sole discretion to determine whether any eligibility requirement has or has not been met.
  • We may require evidence or confirmation from entrants before publishing or awarding prizes.
  • The prize winner-elect must reply to Savvy Tokyo’s direct message within seven days to claim their prize. If a prize is not claimed within this period, we reserve the right to select an alternate prize winner.
  • By submitting your reels to this contest, you are automatically granting Savvy Tokyo the right to publish them on our website and official social media accounts for the sole purposes of this competition. Your content will not be republished or used for any other purposes.
  • Savvy Tokyo will send the prize to a postal address specified by the winner. This address needs to be in Japan.

The prize photo in this article is for illustration purposes only. Actual products may differ at the time of shipping.

We look forward to seeing your amazing reels! #savvysakura2024

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