The World’s First Fashion Film Festival Comes to Tokyo

Paris-based fashion critic and video journalist Diane Pernet is bringing her international film festival—the world's first to focus solely on fashion—to Tokyo this weekend. Since its launch in 2008, ASVOFF (A Shaded View on Fashion Film) has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film. ASVOFF is not only a competition of short fashion, style and beauty films but also a travelling international event showcasing feature films, documentaries, conferences, performances and installations, making it a must-see on both the fashion calendar and the film circuit.

Previously a photographer and fashion designer, Diane now acts as documentary filmmaker, talent scout and fashion blogger. She was one of the earliest fashion journalists to embrace the power of the internet, first through a column in online editions of Elle and Vogue and then on her site, A Shaded View on Fashion, which since its inception in 2005 has become a popular source of commentary among fashion and creative types. Since 2008, she has also focused on ASVOFF, staging the event in several cities around the world each year.

The Tokyo installment of ASVOFF 2013 will be held this Friday through Sunday at Idol, a bar, lounge, shop and event space in Aoyama. Both one-day and three-day tickets are available, with discounts given to students. Be sure to check out this unique event for some very creative takes on fashion, presented in the form of short films.

The Deets

When: Fri, Nov. 29-Sun, Dec. 1

Where: B1F, 5-11-9 Minami Aoyama, Minato-ku, Tokyo

Tickets: ¥1,500 for one day; ¥3,000 for three days (¥500 discount for students)

More info: For additional details, see the official ASVOFF Tokyo website.