5 Trending Japanese Makeup Products for Spring 2023

The sun is shining, the birds are chirping and the flowers are blooming! Let’s greet the warm weather by upgrading your makeup routine. Here are Tokyo’s top five makeup trends to keep on your radar for this spring 2023.

Each change in season welcomes a flood of new makeup trends. As spring is on the horizon, it’s time to take the clean “no-makeup makeup” look to a new level. To achieve this makeup aesthetic, only five simple steps are required.

And get this. The spring makeup look also matches perfectly with the spring cool x feminine street fashion. From dewy, natural base to a mix of eye pencils and liner, keep scrolling for the five beauty trends, recommended Japanese makeup products and Savvy Beauty Tips!

1. Dewy, Natural Base

We are seeing a huge rise in the popularity of dewy, natural complexion. The key to getting this glossy look is to invest in a good foundation that adds glow and plumpness to your face. A cushion-type foundation is most recommended as it adheres well to the skin and gives a lighter finish than a liquid foundation. 

Teint Cushion Éclat Lumineux by Clé de Peau Beauté | ¥7,700 

Fusing Oil Glow Cushion Foundation by Lunasol | ¥4,950 (Compact case sold separately for ¥1,650)

Savvy Tokyo Beauty Tip:

For this gorgeous glossy skin trend, first, take an appropriate amount of foundation on the sponge by lightly pressing it onto the cushion surface two to three times. Apply evenly and spread gently from the inside of the cheeks to the outside with a tapping movement. Then, add a small amount to finish the forehead and bridge of the nose. Finally, lightly dab the nose, mouth and upper lids. Apply another thin layer to areas you want to add extra luster and radiance to the skin.

2. Brown Blush

For all the blush girlies out there, you’ll love this trend! This spring, lots of love and attention is being given to brown blush. A brown brush will naturally blend in and help you achieve a gentle luster and translucency to the cheeks. There is absolutely no such thing as too much blush!

Melting Powder Blush 05 Yawasora by Suqqu | ¥6,050

Addiction the Blush Matte 006M by Addiction Tokyo | ¥3,300

Savvy Tokyo Beauty Tip:

You want to take an appropriate amount of blush and concentrate on your cheeks and bring it to your temples and eyes to make a nice gradient on the upper parts of your face.

3. Pencil + Liquid Liner 

Now, here’s the real fun part! This spring, the main makeup point is freckles, freckles, freckles! It will make a face look healthy and fresh. Absolutely nail the clean “no-makeup makeup” look by drawing on freckles with brown liners.

D-UP Air Cream Pencil Soy Latte Brown by D-UP | ¥1,320

Double Line Expert by Kate Tokyo | ¥935

Savvy Tokyo Beauty Tip:

After applying your base makeup, draw freckles randomly from the cheeks to the nose with both a brown pencil and liquid liner. By drawing with two types of liners, you can create natural freckles.

4. Mascara, mascara, mascara 

To keep in theme with the fresh, natural look, apply a few coats of mascara to make the eyelashes stand out. Opt for a good brown or black mascara that will add a touch of strength and boldness to the eyes.

Eye Edition (mascara base) by Ettusais | ¥1,100

Lash Up by Dejavu | ¥1,320

Savvy Tokyo Beauty Tip:

For those fluttery lashes that look like false extensions, we recommend first starting off with a mascara base. After curling the eyelashes with a curler, place the comb on the base of the eyelashes and comb up with a slight wriggle movement. Then, finish with your brown or black mascara on top.

5. Bold Lips

The fifth step to completing the look. As we’ve kept everything simple and basic so far…enter pure peach and mellow pink lips! Going for these colors will give the perfect slight contrast with the rest of your makeup.

Spring Lip Tint Set N14 Mellow Pink and N17 Peach Glow by Opera | ¥1,760

Crystal Duo Lipstick Sheer OR261 Clear Pearl x Sherbet Orange and PK867 Clear Pearl x Fairy Pink by Visée | ¥1,650

Savvy Tokyo Beauty Tip:

You should choose the color of your lipstick according to your mood. If mature cuteness is what you’re going for, try a dewy reddish-pink color. But if a fresh and soft look is what you’re after, pick a peachy color. For that extra oomph to the lips, we recommend applying a thin layer of pearly shimmer using lipstick like the one by Visée.

© Photo by iStock: K-Angle

What’s the most important makeup product you use in spring? Have you recently seen and tested out any new makeup products that you’d highly recommend to others? We’d love to hear them in the comments down below!