6 Affordable Fashion Websites You Should Bookmark Now

Refresh your wardrobe and stay up to date with the latest trends without leaving the house or breaking the bank!

Shopping in Tokyo is an incredible experience. There are Ginza and Harajuku; Kichijoji and Shimokitazawa, Shibuya’s 109 and plenty of imported budget clothing stores where you can find everything from high-end fashion to local creative boutiques and some amazing vintage stores. But shopping in Tokyo can also be incredibly exhausting — just think of the crowds, the endless walking from a store to store, and all the fuss trying to explain what size you’re looking for. 

So, if you’re a busy mom trying to spare some time for shopping; are working full-time and would rather spend your weekends eating ice cream and watching Netflix at home, or you’re simply trying to stay away from the heat and crowds, you’d appreciate the following list of the top Savvy Tokyo-recommended local and international fashion websites that are both user and wallet-friendly. 

1. Revolve

This is a fantastic website that offers high quality and trendy labels for the entire family. You can find a great selection of clothing, accessories, beauty products, shoes, and even a special category for designer brands. Extremely easy to navigate through, one thing that’s great about this site is that it displays all prices in your local currency, making it easier to keep track on your spendings. Fashionable, stylish and always on track with the trends, here you’ll surely pick up some tips on What’s Hot This Season, as well as what color trends you should expect to see for the seasons ahead. Revolve offers international shipment with free delivery for orders over $100 (about ¥11,000).

2. Rakuten

The largest e-commerce site in Japan, Rakuten is your one stop shop for everything you need — be it fashion, home appliances, interior decor and even sanitary goods. It’s pretty much the largest online shopping complex you could ever come across in Japan. The fashion items here are basic for the most part, so don’t expect anything sophisticated, but shipment is fast, user navigation is easy and you will find everything you need quickly — bags and accessories, dresses, shoes, underwear and even jewelry. One of the pioneers of “global business promotion” in Japan, Rakuten’s services are also offered in English, Chinese and Korean, so shopping is made easy!

3. ZozoTown/Buyee

ZozoTown is the largest internet retailer of fashion products, as well as the largest online clothing store in Japan, offering over 700 popular brands. Offered in English under the brand name Buyee, the site is fancy without the fancy prices. You can buy shirts, shoes, pants, and much more from a few hundred yen on. Used products from popular brand such as Chanel, Nike, Beams and United Arrows, are also on the list for bargain prices. Every product is introduced by multiple photos, and the browsing is pure fun.

4. SheIn

This New Jersey-born online store is the perfect site to browse and check out when you’re in the mood for something cute but not too cute, boho-chic but not over the top festival-style, or even sexy, but still understated. There is a great selection of dresses and accessories — perfect for the transition between the hot summer months and the cool autumn season. SheIn offers a wide range of on-trend styles that won’t break the bank, so whether you’re looking for a new blouse, graphic tee, or even a pair a cute new heels, this site is a great one-stop option for all you Fashionistas who are stylish, yet economical! Free shipping to Japan with orders over $50 (about ¥5,500) and your goodies will get to your place within 10 days from your purchase order. If you’re in a rush, though, there’s express shipment, too!

5. ShopBob

An online retail destination for women who want items that are more natural, laid-back, and casual in style. Initially launched as a denim-focused e-commerce platform, ShopBob was later acquired by Amazon, which allowed the entire platform to expand exponentially. ShopBob now offers a wide selection of carefully hand-selected garments, as well as accessories from a number of designer labels. In addition to the large selection of wardrobe pickings, ShopBob also offers wardrobe advice and tips, shares editorial lookbooks and also features exclusive collaborations only offered via the site. Don’t forget to check out the Sale section — with many of the garments being mono-colored and simple in style, you can buy and put away these items temporarily until next year’s season!

6. Asos

Perfect for those who are fond of European fashion, Asos is one of the best known online shopping sites in the world, offering both women’s and men’s clothing. You can find a great variety of different styles, maternity clothes, plus size and even vintage clothing. A very user-friendly site, here you can search by color, size (as we’re used to), brand, and even sleeve-length! Free shipping available for Japan for purchases over £20 (approximately 3,000 yen)! Not bad, not bad at all!

What’s your favorite fashion website? Share with us in the comments!