Colorful Gifts and Clothes at Sou Sou, Aoyama
If you are looking for unusual Japanese gifts with a modern twist then you will love the Sou Sou boutique. Sou Sou (which means “yes, yes” in conversational Japanese) is a Kyoto-based textile brand with a store in Aoyama. The textile designer Katsuji Wakisaka began his career with Marimekko before becoming one of the founders of Sou Sou in 2002. In the shop, you will find bold, eye-catching modern designs which honor the traditions of Japanese style.
With a quirky selection of tabi socks, furoshiki fabric (for wrapping gifts and lunchboxes) and tenugi (towels), the store is a feast for the senses! You can also shop for a range of diaries and notebooks with the brand’s signature fabrics on the covers.
Whilst Sou Sou is a haven for gifts, there is plenty of opportunity to purchase something for yourself as well! There are some striking items of ladies clothing that really stand out from the crowd and would work well as statement pieces. The staff are very helpful and you are welcome to try on garments if you are struggling to decide.
There is also a wonderful range of baby and children’s jinbei (pajamas) which make fun gifts for friends and family. I couldn’t resist picking one up for my baby daughter! You can also buy breastfeeding covers made from the unique fabric designs.
If you need a moment to stop and recharge your shopping batteries, Sou Sou has a small tea room where you can enjoy matcha (powdered green tea) or coffee with Japanese sweets. The drinks are prepared with water from Azumino in the Northern Japanese Alps.
On your way out, be sure to browse through the coin purses, bags and iPhone covers. They would make unique gifts for friends and family overseas who want something slightly different from the usual Japanese souvenirs.
I know where I will be doing my Christmas shopping this year!
Address: 5-4-24 Minami Aoyama, Minato-ku, Tokyo
Open: Daily, 11 a.m.–8 p.m. (cafe open daily, 1–7 p.m.)