Discover the Natural Indigo Blues of Okura, Daikanyama

By Linda Haberberger
January 8, 2016
Fashion

If, when shopping in Tokyo, you find yourself bored by numerous look-alike mainstream stores, all selling the same kind of clothes, you should check out Okura. The shop is conveniently located in a quiet back street of Daikanyama, the hip and chic neighborhood that reflects the Japanese appreciation for high-quality fashion and exceptional design while preserving a truly relaxed atmosphere.

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The shop opened its doors in April 1993 and the name refers to an old Japanese-style warehouse. Okura stocks both men’s and women’s clothing by its own original brands such as Blue Blue Japan. This core brand is characterized by the use of traditional Japanese art and craft skills, and all pieces are made in Japan. One highlight piece of the upcoming spring 2016 collection is an indigo dyed, embroidered jacket with an added eggplant motif referring to the tradition of hatsu-yume, the first dream in the night of January 2. Though technically a men’s piece, this eye-catching item has a unisex look, and can easily be worn by fashion-conscious women.

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Okura sells a diverse range of multi-brand items, from t-shirts, jeans and jackets to sweaters and scarves. What makes the items even more special, is that almost everything is dyed with natural indigo dye using the same Japanese method that has been used since ancient times. All the clothes are also influenced by traditional Japanese tailoring techniques and designs.

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On the second floor of the old building you will find the women’s assortment, with beautiful kimono-inspired tops, indigo dyed denim, socks, purses and nearly every kind of traditional Japanese gift. Even if you have to pay a little more for the originality and uniqueness of the items, they are still affordable.

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The shop itself is aptly set in a rural building with wooden floorboards and curtains at the entrance. It is a place where you can truly feel the sense of Japan and its rich heritage. The store is owned by Gen Tarumi of Seilin & Co,. an umbrella company for Hollywood Ranch Market, Toll Free, Blue Blue, Okura, and High Standard.

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If you are looking for a special new piece that adds a traditional Japanese touch to your wardrobe, or even for a nice gift to take home, Okura is definitively worth a visit.

The Deets

Address: 20-11 Sarugakucho, Shibuya-ku, Tokyo

Tel: 03-3461-8511

Open: Mon–Fri, 11.30 a.m.–8 p.m.; Sat–Sun, 11 a.m.–8.30 p.m.

Linda is free thinker and has held different roles in fashion in the past, from trend scouting to buying and marketing. She has an international background and has lived in different countries across the globe. Inspired by the creativeness and trend-setting fashion industry of Tokyo, she took the chance to spend some time in this mega-city. Linda now works as freelance editor, correspondent and trendscout and has her own website. She is keen about fashion, discovering the world, cultures, and outdoor activities. She is in love with the beach and the sea, true to the motto “sunny, sandy, happy."

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