L’Occitane Opens Aoyama Flagship

L’Occitane en Provence, the French company known for its divinely-scented skincare, haircare and body products, opened a new Tokyo flagship in Aoyama on June 28.

The store is modeled after a house in Provence, with the first floor designed like a dining room where friends and family can relax. Digital scenery of the French countryside is projected on the windows, making customers forget they’re in the middle of Tokyo. The second floor is designed as a relaxing “beauty room” displaying skin and haircare items. On the third floor is a private room available for use exclusively by Club L’Occitane Reine cardholders. Services available include complimentary arm and shoulder massages, tea, and home delivery. From 9 p.m. to midnight, projection mapping will be screened on the second floor windows, showing the products sneaky off the display shelves and running around the store.

“We opened our first store in Japan in 1999, here in Aoyama. Opening our new flagship store here marks a new page in our history,” said Kumiko Tanaka, PR manager for L’Occitane Japan. “We plan to open the largest store in Japan in Shinjuku this fall. The store concept will be ‘a trip to Provence’ and the store will have five floors. A café will also open, similar to the ones at the Shibuya and Ikebukuro stores. We want to create stores that inspire the five senses.”

The Deets

Address: 3-5-18 Kita Aoyama, Minato-ku, Tokyo

Tel: 03-3497-1777

Open: Daily, 11 a.m.-8 p.m.