Shiseido The Ginza: A Beauty Destination
Since it opened in 2011, the Ginza flagship store of Japan's largest cosmetics company has been a must-hit shopping destination for women from across Japan and around the world. Over two years later, its unique combination of high-tech devices and top-notch Japanese products and customer service continues to draw a discerning crowd of shoppers and beauty enthusiasts.
Shiseido The Ginza showcases the company’s entire lineup of brands and products, from shampoos sold at supermarkets and drugstores to the ultra high-end Clé de Peau Beaté makeup and skincare line. But what really sets the store apart are its many experiential elements, which are spread across all three levels.
On the ground floor is the store’s color cosmetics area, which features high-tech devices that allow customers to virtually “try on” the products. By scanning any item with a reader, shoppers can then peer into a built-in mirror to see how the color would look on their lips, eyes or cheeks.
Upstairs, private vanity booths can be rented for a fee to freshen up before a big dinner or other event while trying out Shiseido’s latest products, and there is also a counseling area where trained staff recommend products that are best suited to a customer’s skin type. Skin scanning machines can also be used to show imperfections or problem areas that may not be visible to the naked eye, giving counselors more ammo with which to cater their advice.
Yet another popular feature of Shiseido The Ginza is a photo studio that gives any woman the chance to be a model for a day. After she is styled by hair and makeup artists, a professional photographer will capture the subject at her most glamorous.
Finally, a Clé de Peau Beauté salon and spa offers facial and body treatments to those who want the ultimate pampering beauty experience.
So whether you’re just stopping in to browse and try out the makeup simulators or you’re treating yourself to an all-out beautification day, Shiseido The Ginza is definitely worth the trip.
Address: 7-8-10 Ginza, Chuo-ku, Tokyo
Open: Daily, 11 a.m.-8 p.m.
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