Where To Buy Plus Size Women’s Clothes And Shoes In Japan
Strong, Beautiful And Trendy At Any Size
September 15, 2020
Five affordable brands and stores that sell anything but Japanese standard free sizes.
Shopping in Japan is like getting lost in Alice’s Wonderland—every little gadget comes in multiple different colors, crazy designs, tons of fun shapes, and there’s literally everything for anything you need. But when it comes to fashion, oftentimes it feels like there’s too much of very little: there are very few options for people who aren’t the “standard” Barbie size, and the “Large” sections at any department store, with their massive tablecloth-look-like jeans and colors varying from grey to, um, gray, look more like a dead zone than the fun shopping experience it is supposed to be. To say it plainly, answering the question “where to buy plus size clothes in Japan?” can be tricky.
However, with Tokyo being one of the world’s major fashion capitals, things are starting to change, and finally, over the recent years we’ve begun witnessing a slow, but steady increase in brands that target curvier girls. So, without further ado, here they are, five of our favorite brands in Tokyo that support all the curvier and taller ladies out there!
Whether you are a veteran or not to the Japanese fashion scene, Punyus is the word on the street. The brand is produced by Naomi Watanabe, the famous comedian turned actress and fashion designer that quickly rose to fame in 2008. Punyus offers clothes in sizes up to 6L in all colors and fun designs. Watanabe, who is one of the few “plus size” celebrities in Japan, describes Punyus as “a brand where everybody should enjoy fashion without stress.”
Punyus sells everything from accessories to pants, skirts, dresses, swimwear, and more; from everyday clothes to casual evening wear—and shoe sizes larger than 25 centimeters. You can find Punyus in Tokyo (Shibuya 109 6F, Solamachi 3F, Lumine East Shinjuku 2F), Yokohama, Sapporo, Nagoya, and Osaka as of present, but their easily navigated online shop will make you spend your money faster than you think. The online store is also available in English, Chinese, and Korean through Google Translate and offers free shipping for purchases over ¥8,000. Prices from: ¥1,000.
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Eur3 is a brand that focuses on “stylish comfort and elegance” and targets mostly women in their 20s to their mid-40s. Here you can find casual and office wear, evening dresses, as well as accessories, bags, and a smaller collection of shoes (though over 25 cm sizes are not available). Their sizes vary from LL (the smallest) to 6L and sometimes bigger depending on the item. Eur3 has numerous stores across the country from Hokkaido to Kyushu. In Tokyo, you can find the brand at Shinjuku Marui, but if you prefer shopping online, their online store, despite being in Japanese only, is very easy to navigate. Prices from ¥1,990.
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The holy grail of playful, cute, casual, elegant and sexy wear. Nissen is one of the longest selling brands in Japan that carry sizes from LL all the way up to 10L in a variety of categories of clothes—all at a very reasonable cost. Though Nissen can only be found online, it offers a great variety of basic clothing, underwear, special sizes for women taller than 170 cm and women shorter than 150 cm. Even though their shoe collection is not that big—mostly containing flats and short heels—their sizes range from 19 to 29 cm which is one of the biggest ranges I’ve ever seen in Japan. The downside of Nissen is that its site is only available in Japanese. But with a little help from Google Translate, you can get around pretty easily. Prices from ¥790.
Alinoma is a one-stop-shop for everything fashion, from street style to office wear to evening gowns. The online store has a wide range of clothing, mostly targeting women from their 20s to their 50s. Their sizes range from a Japanese L up to 10L and have a good collection. However, their shoe options are pretty slim, with sizes only up to 26 cm and choices limited to sneakers, flats, and short heels. Alinoma now features a few foreign brands, so their underwear section is more vibrant and fit for women with larger breasts.
Keep in mind that not all items on the site come in sizes up to 10L, so make sure to preset your search preferences to your size on the sidebar prior to your virtual shopping spree. Prices from around ¥1,300 to up to over ¥40,000.
q’s plus by Sakazen
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Sakazen, a plus size men’s fashion store, has a special ladies section called q’s plus for women sizes LL to 6L. They sell a wide variety of clothes from office wear to everyday casual for every season. Many of their clothes have a sophisticated look that can be played up or down depending on what you match them up with. Their tops, bottoms, and outerwear have sizes available from waist 90+ cm, and shoes sizes 25+ cm. In Tokyo, they have over 14 stores and their main store is in Nihonbashi. They also have many more across other prefectures such as Chiba, Saitama, Miyagi, Tochigi, and Kanagawa. Their clothes are also available on their online store and Rakuten.
For Western brands that deliver to Japan, see this article. For online stores offering larger shoe sizes, see our guide.
This article was originally published in 2018 and edited with the latest information on Sep. 15, 2020.